What some might call a book review, we at Modern Publishing call a manuscript evaluation. This difference in terminology reflects the difference in the focus of the service, as well as some variation in the format from a typical review.
A book review, whether published by a newspaper or magazine, written as a customer review at an online book store, or as a write-up at a book review blog or website, has as its primary audience potential readers. The review is to help the reader decide whether the book is one they might like and steer readers away from books that in the opinion of the reviewer are poorly written. Any benefit to an author or publisher from the review is secondary. The customer and primary audience is the reader.
Modern Publishing’s manuscript evaluations are done by some of the same people who write traditional reviews in some of the venues mentioned above, but now the primary customer is the author or publisher. Our evaluations will give unbiased feedback. Nothing will be made public unless requested by the evaluation requester (either the author or the publisher). At that point, how the evaluation is shared with the public is largely determined by the customer.